In 1991, Philip founded Auerbach International Inc. , a leading company that helps organizations extend their global reach by translating and interpreting content into over 120 languages and marketing to global and multicultural audiences. For over 30 years, his firm has served diverse industries, working with Fortune 100 companies, SMEs, nonprofits, and government agencies. Auerbach International’s solutions help clients communicate their value, increase global impact, and unlock additional revenue streams.
Precision in communication is key, and the company ensures clarity and accuracy that AI tools alone cannot provide. Effective communication often means understanding cultural differences—such as how individualism is embraced in Western societies but downplayed in group-oriented cultures of Asia and the Middle East.
Certain concepts simply don’t exist across languages. For example, English words like “bromance” and “cringe” have no direct equivalent in Brazilian Portuguese, just as the Portuguese word “friagem” and the Danish “hygge” have no English counterpart. Such nuances make translation a sophisticated art beyond just words.
An example from the end of World War II highlights the importance of accurate cultural understanding. When the Allies demanded Japan’s surrender, warning of “utter destruction” for a negative response, Japan used the word “mokusatsu” in its reply. While the Allies interpreted it as “silent contempt,” it can also mean “withholding comment” or “considering an offer.” This misinterpretation led to the dropping of the atomic bomb on Hiroshima. These examples underscore Auerbach International's commitment to conveying concepts, not just words—something AI alone cannot accomplish.
Whether translating written content or interpreting spoken language, Auerbach International’s mission has always been to deliver top-tier accuracy combined with exceptional, personalized customer service.
Fundamentals of International Business
Philip gives key insights into global expansion, cultural considerations, and strategies for entering new markets. As the founder of Auerbach International, Philip has extensive experience in international business and translation services, helping companies navigate cultural and linguistic barriers when entering foreign markets. His teachings emphasize the importance of adapting marketing strategies, localizing communication, and understanding cultural nuances to achieve success abroad.