In 1991, Philip founded Auerbach International Inc. , a leading company that helps organizations extend their global reach by translating and interpreting content into over 120 languages and marketing to global and multicultural audiences. For over 30 years, his firm has served diverse industries, working with Fortune 100 companies, SMEs, nonprofits, and government agencies. Auerbach International’s solutions help clients communicate their value, increase global impact, and unlock additional revenue streams.
Precision in communication is key, and the company ensures clarity and accuracy that AI tools alone cannot provide. Effective communication often means understanding cultural differences—such as how individualism is embraced in Western societies but downplayed in group-oriented cultures of Asia and the Middle East.
Certain concepts simply don’t exist across languages. For example, English words like “bromance” and “cringe” have no direct equivalent in Brazilian Portuguese, just as the Portuguese word “friagem” and the Danish “hygge” have no English counterpart. Such nuances make translation a sophisticated art beyond just words.
An example from the end of World War II highlights the importance of accurate cultural understanding. When the Allies demanded Japan’s surrender, warning of “utter destruction” for a negative response, Japan used the word “mokusatsu” in its reply. While the Allies interpreted it as “silent contempt,” it can also mean “withholding comment” or “considering an offer.” This misinterpretation led to the dropping of the atomic bomb on Hiroshima. These examples underscore Auerbach International's commitment to conveying concepts, not just words—something AI alone cannot accomplish.
Whether translating written content or interpreting spoken language, Auerbach International’s mission has always been to deliver top-tier accuracy combined with exceptional, personalized customer service.
Fundamentals of International Business
Philip gives key insights into global expansion, cultural considerations, and strategies for entering new markets. As the founder of Auerbach International, Philip has extensive experience in international business and translation services, helping companies navigate cultural and linguistic barriers when entering foreign markets. His teachings emphasize the importance of adapting marketing strategies, localizing communication, and understanding cultural nuances to achieve success abroad.
Broadcasts
How Authors can expand their Impact into the World (in Writing and in Speaking)
Interview on April 16th 2025, Philip explores the challenges of accurate translation, highlighting cultural nuances, regional dialects, and the limitations of AI tools. He emphasizes the irreplaceable value of human linguists in maintaining the author’s intent and voice across languages.
Unlock Global Impact: Language, Culture and Connection
Interview on January 28th 2025 with “Your Ultimate Life” LA Talk Radio host, Kellan Fluckinger, and with 500,000 to 700,000 active listeners.
Eugene Hodge, The Entrepreneur Hour, about corporate Dreams.
WTAN Tan Talk Radio Network: (WTAN-1340AM, WDCF-1350AM, WZHR-1400AM, 106.1FM, and 104.3FM) reaching over 4-million people in greater Tampa Bay and streamed live on the Internet January 22, 2025.
Cultural, Language and Marketing Challenges Business Planning 2025
Interview with Bruce Stout, CEO of Rainmakers’ Forum
Entrepreneur Opportunity Hour with host Eugene Hodge
December 3rd 2024 on WTAN Tan Talk Radio (WTAN-1340AM, WDCF-1350AM, WZHR-1400AM, 106.1FM, and 104.3FM) reaching over 4-million people in greater Tampa Bay and streamed live on the Internet.
Bridging Cultural Gaps: Insights on Global Communication
Interview with Dr. Teresa Martin
Why you should translate your marketing in multiple languages
Interview with Bogdan Rosu from Romania
Unlock Business Potential in Non-English Markets
Interview with David Riklan, CEO of the JV Directory
How to Communicate your Value Abroad
Business Influencer Podcast with Rey Perez (per Google), the World’s #1 Branding Expert, May 22nd 2024
Doing Business with the USA
Interview with Bruce Stout, CEO of Rainmakers Forum. Advice for companies entering the US market.